Qualitative Research
My expertise lies in qualitative research, guided by human-centered design principles. I believe that users’ goals and the tasks they undertake to achieve them are rich with insights and business opportunities. I am committed to capturing this information and making it easily accessible to the product teams I work with.
Increasing Conversion Rates Through Research & Analytics
How discovering the primary personas through analytics and interviews influenced a new onboarding experience.
Understanding Neurodiversity Through Ethnography
The impact that generative, hypothesis-free research has on discovering the different pain-points, needs, goals, and challenges people experience.
Mapping Tasks For Actionable Design Decisions
The role of Task Analysis in clarifying users goals, enabling clear distinctions between user flows and necessary features to support tasks.
Discovering Key Moments in B2B Purchasing Decisions
How ethnographic interviews gave deep insight into the 5 most influential moments in purchasing decisions made by district administrators
Uncovering behaviors that transcend one set of users
How quick, generative research before feature creation revealed additional opportunities beyond the intended user group.